The Roadside Mba: Backroad Lessons For Entrepreneurs, Executives And Small Business Owners

Description

The Roadside MBA takes cutting-edge business theory out of the classroom, and onto the open road. Over the last two years, the three authors -- each of whom has taught thousands of MBAs since the 1990s at America's top business schools -- have travelled the length and breadth of the USA, in search of perfect examples of the broad strategic issues many small businesses face. Using real case studies, each chapter identifies at least one important economic model at the heart of the issue -- and makes it meaningful to other entrepreneurs and self starters. Written in an entertaining, informative, engaging style, you'll read about orthodontists and espresso bar owners, radio station executives and car parts manufacturers, all looking to find an edge in a tough economic environment. So wind down your window, collect your Drive-Thru MBA, and equip yourself for a brighter future ...

Author description

Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. Michael Mazzeo is an Associate Professor of Management & Strategy at Northwestern University's Kellogg School of Management. Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business.