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Roadside MBA by Scott Schaefer
19.99 AUD
Category: BUSINESS & FINANCE
THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. Paul Oyer, Michael Mazze ...Show more
The Roadside MBA: Backroad Lessons for Entrepreneurs, Executives and Small Business Owners by Scott Schaefer
24.99 AUD
Category: BUSINESS & FINANCE
The Roadside MBA takes cutting-edge business theory out of the classroom, and onto the open road. Over the last two years, the three authors -- each of whom has taught thousands of MBAs since the 1990s at America's top business schools -- have travelled the length and breadth of the USA, in search of pe ...Show more
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